Privacy Policy — he5555

Last Updated: 1 January 2026

1. Who We Are

he5555 operates an online casino and sports betting platform accessible at he5555.bet, serving players primarily located in Bangladesh. References to "he5555", "the Company", "we", "us", or "our" throughout this Privacy Policy all refer to the operator of the he5555 platform. For all privacy-related enquiries, players may contact the support team at the email address provided at the end of this document.

As the data controller in respect of your personal information, he5555 determines the purposes and means of processing your data. We take our obligations as a data controller seriously and are committed to handling your information with care, transparency, and security.

2. Personal Data We Collect

he5555 collects personal data only to the extent necessary to provide our services, comply with applicable obligations, and maintain the integrity of the platform. The categories of personal data we collect are as follows:

he5555 does not intentionally collect sensitive special-category data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless specifically required to fulfil a legal obligation. Where such data is incidentally received, it will be deleted promptly.

3. How We Collect Your Data

We collect personal data through the following means:

• Direct interactions: Information you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or participating in a promotion.
• Automated technologies: As you navigate the he5555 platform, we automatically collect Technical Data and Usage Data via cookies, server logs, and similar tracking technologies. See Section 8 for our full Cookie Policy.
• Third-party payment processors: When you transact via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, our payment partners share transaction confirmation data with us to credit your account accurately. We do not receive your full payment credentials — only the reference data necessary to process the transaction.
• Identity verification providers: Where we use third-party KYC service providers to verify your identity documents, those providers share verification results (pass/fail and document metadata) with us.
• Fraud prevention services: We may receive data from fraud detection partners to identify suspicious activity or duplicate accounts on the platform.

4. How We Use Your Personal Data

he5555 processes your personal data only where we have a lawful basis for doing so. The primary purposes for which we use your data are:

• Account management: To create and maintain your player account, verify your identity, process login requests, and manage your account settings and preferences.
• Service delivery: To allow you to place bets, play casino games, process deposits and withdrawals, and deliver the full range of he5555 gaming services.
• Financial processing: To process transactions via bKash, Nagad, Rocket, and other accepted payment methods, reconcile balances, and maintain accurate financial records.
• Legal compliance: To meet our obligations under applicable law, including anti-money laundering (AML) checks, fraud prevention, age verification (21+ requirement), and responding to lawful requests from authorities.
• Responsible gaming: To monitor gaming behaviour for signs of problem gambling, enforce deposit limits and self-exclusion settings, and reach out proactively where we identify at-risk behaviour.
• Platform improvement: To analyse usage patterns, diagnose technical issues, test new features, and generally improve the performance and user experience of the he5555 platform.
• Communications: To send transactional messages (deposit confirmations, withdrawal updates, security alerts), and where you have consented, promotional communications about relevant offers, bonuses, and seasonal promotions such as those tied to BPL, IPL, Eid, or Pohela Boishakh.
• Dispute resolution: To investigate complaints, resolve disputes, and enforce our Terms & Conditions where necessary.
• Security: To detect, prevent, and respond to fraud, multi-accounting, collusion, bot activity, and other threats to the integrity of the platform and other players.

5. Legal Basis for Processing

he5555 processes personal data under the following legal bases:

• Contractual necessity: Processing required to perform the contract between he5555 and the Player — including account creation, game delivery, and payment processing.
• Legal obligation: Processing required to comply with applicable law, including AML, age verification, and fraud prevention obligations.
• Legitimate interests: Processing carried out in the legitimate interests of he5555 — including platform security, fraud detection, and service improvement — where those interests are not overridden by your rights and interests.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for optional marketing communications. You may withdraw consent at any time by contacting support or adjusting your account notification preferences.

6. How We Share Your Data

he5555 does not sell, rent, or trade your personal data with third parties for their own marketing purposes. We share your data only in the following limited circumstances:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive the minimum data required to process your transactions.
• Game providers: Third-party game studios (including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi) may receive a session token and anonymised player identifier to serve game content. They do not receive your full personal profile.
• KYC and fraud prevention providers: Identity verification and fraud detection partners receive identity documents and account metadata as required to complete verification checks.
• IT and hosting providers: Cloud infrastructure and technical service providers that host or support the he5555 platform, subject to strict data processing agreements.
• Legal and regulatory authorities: Where required by law or a valid legal order, he5555 may disclose personal data to law enforcement agencies, regulatory bodies, or other governmental authorities in Bangladesh or relevant jurisdictions.
• Business transfers: In the event of a merger, acquisition, or sale of business assets, personal data may be transferred as part of that transaction. Affected players will be notified in advance where legally required.

All third-party service providers who process personal data on behalf of he5555 are required to maintain appropriate technical and organisational safeguards and to process data only on our documented instructions.

7. Data Retention

he5555 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. In practice:

• Active account data is retained for the duration of the account relationship and for a period of five (5) years following account closure, to meet AML and legal record-keeping requirements.
• Financial transaction records are retained for a minimum of six (6) years following the date of the transaction.
• KYC verification documents are retained for five (5) years following the end of the account relationship or the date of the last transaction, whichever is later.
• Customer support communications are retained for three (3) years from the date of the interaction.
• Technical and usage data (logs, session data) is retained for a maximum of twelve (12) months unless required for a longer period to investigate a specific security incident.
• Data held on the basis of consent (e.g., marketing preferences) is deleted promptly upon withdrawal of consent.

After the applicable retention period has expired, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original data.

8. Cookies and Tracking Technologies

he5555 uses cookies and similar technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies:

• Strictly necessary cookies: Essential for the platform to function correctly — including session management, login authentication, and security tokens. These cannot be disabled without breaking core platform functionality.
• Performance and analytics cookies: Used to collect anonymised data about how players navigate the platform, which pages are most visited, and where technical errors occur. This data helps us improve the platform experience.
• Functionality cookies: Store your preferences such as preferred language (English), currency display (৳ Taka), and notification settings so you do not need to re-enter them on each visit.

he5555 does not place third-party advertising or tracking cookies that profile you across external websites. You may manage cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the platform.

9. Data Security

he5555 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the he5555 platform.
• Encrypted storage of passwords using industry-standard hashing algorithms — he5555 staff cannot view your plaintext password at any time.
• Role-based access controls limiting which staff members can access personal data, and only to the extent required for their job function.
• Regular security assessments and penetration testing of platform infrastructure.
• Two-factor authentication options available for Player accounts to provide an additional layer of login security.
• Automated anomaly detection systems that flag unusual login patterns or transaction behaviour for manual review.

Despite these safeguards, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, he5555 will notify affected players without undue delay via their registered contact details.

10. Your Privacy Rights

As a player using the he5555 platform, you have the following rights in relation to your personal data:

• Right of access: You may request a copy of the personal data he5555 holds about you at any time.
• Right to rectification: If any personal data we hold is inaccurate or incomplete, you have the right to request that we correct it. You may update basic account details directly from your account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to restriction: You may request that we restrict processing of your personal data in certain circumstances — for example, while the accuracy of data is being disputed.
• Right to data portability: Where processing is based on consent or contract, and is carried out by automated means, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling, where you believe your interests override those of he5555.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact the he5555 support team via the live chat feature in your account, or write to us at [email protected] (plain text — not a clickable link). We will respond to all valid requests within thirty (30) days. In some cases, we may need to verify your identity before processing your request.

11. Minors and Underage Players

The he5555 platform is strictly for adults aged 21 and above. We do not knowingly collect personal data from persons under 21. If we become aware that a minor has registered an account or provided personal data, we will close the account immediately and securely delete all associated personal data. Parents or guardians who believe their child may have registered on the he5555 platform are encouraged to contact our support team immediately.

12. International Data Transfers

The he5555 platform is primarily operated for and by players in Bangladesh. In some cases, personal data may be transferred to, stored in, or processed by servers or third-party providers located outside Bangladesh — for example, cloud infrastructure providers or game studios with servers in other countries. Where such transfers occur, he5555 takes steps to ensure that appropriate safeguards are in place to protect your personal data, including contractual obligations on the recipient to maintain equivalent protection standards.

13. Third-Party Links and Services

The he5555 platform may contain references to third-party game providers and payment services. This Privacy Policy applies only to data collected and processed by he5555 directly. Third-party services — such as bKash, Nagad, Evolution Gaming, or Pragmatic Play — operate under their own privacy policies, for which he5555 accepts no responsibility. We encourage you to read the privacy policies of any third-party service you use in connection with your he5555 account.

14. Changes to This Privacy Policy

he5555 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. Material changes will be communicated to registered players via their registered mobile number or email address, and a prominent notice will be displayed on the platform. The "Last Updated" date at the top of this document will always reflect the most recent revision. Your continued use of the he5555 platform after any amendment constitutes your acceptance of the revised policy.

15. Contact and Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or the way in which he5555 handles your personal data, please contact our Data Privacy team in the first instance:

Email (plain text — not clickable): [email protected]

Our support team is available 24 hours a day, 7 days a week, 365 days a year, including Bangladesh public holidays. We aim to acknowledge all privacy-related enquiries within 48 hours and to resolve them within 30 days.

If you are not satisfied with our response to a privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or seek legal redress through appropriate channels in Bangladesh.